Every Door Direct Mail
What is Every Door Direct Mail?
EDDM is a new program from the US Postal Service that is the easiest, most affordable way to use the mail to deliver a message to your customers. Use it for a coupon, a sale or simply to let them know you are there. Here is what makes this program different:
1) There is no mailing list to buy. You pick an area like a zip code, an area around a certain address or a specific postal carrier route. Your mail piece gets delivered to every address or every door in that area.
2) The mail piece is big. The post office calls this type of mail piece a flat. A flat needs to be larger than 6-1/4"x11" but not larger than 12"x15". We recommend an 8-1/2” x 11” size or even 11”x17”. What a great size to deliver a message to your customers! Your mailer will really stand out.
3) The cost is significantly less than traditional direct mail.
EDDM is not a targeted mailing program. You can target an area but it must be every address in a carrier route1, group of carrier routes, zip code or a distance around an address.
Who should use EDDM?
Every Door Direct Mail (EDDM) lets your business send promotional mail without having to buy and maintain a mailing list. As a result, it is less expensive to produce and less expensive to mail because the postage is far below the first class and even some bulk mail or standard rates.
EDDM can help businesses
· Build More Traffic
· Find New Customers
· Increase Revenue
EDDM is ideal for retailers like Auto Dealers, Restaurants, Furniture Stores, Groceries, Specialty Stores, Gift Shops, Apparel Shops, Departments Stores, and more!
EDDM is ideal for service businesses like Auto Repair Shops, Attorneys, Health Care Professionals, Banks, Dry Cleaners, Contractors, Home Improvement Businesses, Insurance Agencies, Real Estate, and more!
You can use it for small local mailings in certain parts of town or regional mailings throughout an entire zip code, town, county or even the entire nation.
Get Started with EDDM:
Using the Every Door Direct Mail is easy because we are here to help you understand and succeed with the program. It is an easy 4 step process.
1) Who do you want to reach?
You can mail to an entire city, a neighborhood or a targeted area that is a specified distance from your business. If you are targeting a specific area, you then identify which Postal Service mail routes match that area. The US Postal Service has an Every Door Direct Mail service tool located on their website at smp.usps.gov. It is easy to use, but you will have to get a “Customer Registration Identification.” This is not a permit and doesn’t cost anything.
You can also contact us at Burlington Press and we will be happy to help you. In addition, we will help you navigate through the postal requirements and prepare all the necessary forms and postal statements.
2) Choose Your Printed Mail Piece Message Size.
What do you want to communicate on your mail piece? Do you want to advertise a sale, mail a coupon or let potential customers know you are there? You message will help determine the size of your mail piece.
EDDM pieces have to be what the postal service calls a “Flat”. That means it must be larger than 6-1/4"x11" but not larger than 12"x15." The most economical sizes are 8.5"x11" and 11"x17" which can be folded to an 8.5"x11".
Burlington Press is here to help you figure out what size will work the best, along with figuring out what needs to go on the piece and even designing and printing it to get your message across.
3) Schedule Your Mailing
When do you want to mail your piece? Do you want to mail it more than once? To introduce your business to the community you may want to mail once a month. If you are having a sale, mail one or more times during the course of the sale. We are here to help you figure all of this out. We can also print and prepare all your mailings at one time, which will save you money.
You can either mail your postcard by yourself using the USPS system or alternatively, we can prepare the mail for you. Our experts are the key to helping you successfully use this new program from the US Postal Service. Burlington Press is proud to partner with the Postal Service as a direct mail expert and an expert in Every Door Direct Mail.
For ideas, information and anything else related to EDDM, just contact us. At Burlington Press, we are here to help you succeed with all your print, web and direct mail marketing.
VISIT OUR EDDM WEBSITE